2

Consumer Learning: Advertising and the Ambiguity of Product Experience

Année:
1986
Langue:
english
Fichier:
PDF, 461 KB
english, 1986
3

Confirmation, disconfirmation, and information in hypothesis testing.

Année:
1987
Langue:
english
Fichier:
PDF, 1.97 MB
english, 1987
4

Antecedents and consequence of Korean and Japanese new product advantage

Année:
2006
Langue:
english
Fichier:
PDF, 148 KB
english, 2006
5

Feedback weakens the attraction effect in repeated choices

Année:
2015
Langue:
english
Fichier:
PDF, 229 KB
english, 2015
17

Consumer Learning: Advertising and the Ambiguity of Product Experience

Année:
1986
Langue:
english
Fichier:
PDF, 1010 KB
english, 1986
18

Ambiguity, Processing Strategy, and Advertising-Evidence Interactions

Année:
1989
Langue:
english
Fichier:
PDF, 511 KB
english, 1989
19

Ambiguity, Processing Strategy, and Advertising-Evidence Interactions

Année:
1989
Langue:
english
Fichier:
PDF, 351 KB
english, 1989